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NetBase is a real-time social business platform for global companies to manage their brands, build businesses and stay connected with their customers.

The NetBase platform enables brands to not only connect with, but also to understand consumers more fully. NetBase delivers brands with insights on their consumers’ emotions, behaviors, opinions, preferences, psychographics and more. Through real time social media monitoring, NetBase’s helps businesses to understand and relate to their consumers.

Through social media listening NetBase measures passion for any brand, topic, category or person, to provide businesses with insights on their consumers’ feelings. NetBase analyzes millions of social media posts every day to deliver insights and information about consumer attitudes, emotions, purchase behavior, geo-location, gender. With NetBase, brands are able to track their social media activity worldwide and respond to customers appropriately.

NetBase’s patented Natural Language Processing (NLP) technology is able to interpret 42 different languages as well as decipher social media “slang”, emoji’s, alternative spellings and more, in a human-like way. Gathered data is then delivered to businesses visually as charts, graphs and heat maps for easy interpretation.

The NetBase platform processes millions of social media posts daily for actionable business insights for research, marketing, PR customer service, sales, and product innovation. NetBase offers businesses foresight and real-time social information to stay “in the loop” and fuel action for their brands. NetBase has partnerships with Walmart, American Airlines, Coca-Cola, Arby’s, Universal Music Group, Ogilvy, T-Mobile, and YUM! Brands.
Software by NetBase

Key Features

  • Social media integration
  • Social media metrics
  • Customer analysis
  • Customer segmentation
  • Multi-country
  • Multi-channel marketing
  • Feedback collection
  • Feedback management
  • Heatmaps
  • Data visualization
  • Demographic data
  • Channel performance
  • Benefits

    NetBase’s advanced NLP (Natural Language Processing) technology is capable of understanding and classifying complex language to ensure that business are making decisions based on accurate data.

    NetBase’s patented language processing technology is capable of reading social media posts in 42 languages.

    As well as multi-language, the NetBase Slanguage Tracker can interpret slang, alternative spellings, emoji’s and more, to give businesses accurate insights on customer perception of their brands. It’s able to understand and decipher modern social media speak, enabling businesses to track how social media language is evolving.

    NetBase provides businesses with deep insights into the attitudes, emotions and purchasing behaviors of their consumers.

    By helping businesses to understand the emotional drivers of their audience, NetBase enables them to create engaging content for specific audience segments.

    NetBase measures passion for a brand, person, category or topic enabling businesses to understand their customers’ feelings and then act accordingly.

    Rich data visualizations of brand performance are delivered and presented to users in easy-to-read charts, graphs & heat maps.


    Intended Users Large Enterprises, Mid Size Business
    Devices Supported Linux, Mac, Windows, Web-based, Windows Phone
    Supported Countries Asia, Brazil, Europe, Japan, Latin America, Mexico, United Kingdom, United States
    Supported Languages Chinese (Simplified), Chinese (Traditional), English, French, German, Japanese, Portuguese, Spanish
    Support Options FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials
    Open API
    Auto notification
    CRM integration
    Data import/export
    Simple SignOn
    Social integration
    Device supported
    Mac OS
    Windows phone
    Pricing model
    Monthly payment
    One-time payment
    Annual subscription
    Deployment type: ~
    Customer type
    Small business
    Large enterprises
    Medium business


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